XM Digital Marketing Services

TVS Motor Company

Paid Ads & Organic Creative Production Plan

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April - October 2026 Performance Overview

Below are the exact results from the previous agency (Ex-Agency Baseline):

2W - Organic

Total Followers: 5,300

Total Reach: 10,114

Total Leads: 0

3W - Paid & Organic

Total Followers: 15,900

Total Reach: 1,978,088

Total Leads: 1,119

Top Campaigns: GAS PROMO & 5K GAS PROMO LEADS

View April - October Performance Overview (Google Sheets)

XM Digital Marketing Agency: Paid Ad Setup

  • Objective: Engagement (Split into Page Growth and Lead Gen).
  • Structure: Single ad set per campaign featuring the assigned video creatives.
  • Scale: 6 Active Campaigns running simultaneously across 2W and 3W.
  • Duration & Maintenance: Running for 30 days, with creatives refreshed on a monthly basis to keep ads fresh and maintain optimal performance.

November 2026 Launch Calendar

November 2026 (Simultaneous Launch - Nov 17-30)

PAID VIDEO ADS (6 Short-Form Reels - Nov 17)

  • 2W Lead Gen (iQube S): Real Rider Survey highlighting 115 km range & zero gas. CTA: "Mag-message na to check dealer availability!"
  • 2W Follower Growth (iQube S): The Premium Electric Experience (4.6kW motor, 7-inch TFT, SmartXonnect). CTA: "Mag-message na for modern EV riding updates!"
  • 3W Lead Gen #1 (TVS King): Rain or Shine Survey (Proteksyon sa ulan at init). CTA: "Mag-message na at alamin ang pinakamalapit na dealer!"
  • 3W Lead Gen #2 (TVS King): Subok sa Tibay at Kita (200cc engine). CTA: "Mag-message na para sa pinakamalapit na showroom!"
  • 3W Follower Growth #1 (TVS King): Mas Mura ng P13K Kumpara sa Iba! (P199,800 SRP). CTA: "Mag-message na para sa promo deals!"
  • 3W Follower Growth #2 (TVS King): Tibay ng Makina at Komportableng Biyahe. CTA: "Mag-message na para malaman ang dealer locations!"

ORGANIC STATIC CONTENT (35 Statics / 12 Carousels)

  • Post 1 (Nov 17 - 3 Imgs): Product Value - The Premium Electric Experience (iQube S).
  • Post 2 (Nov 19 - 3 Imgs): Performance - 4.6 kW Peak Motor & 3.5 kWh Battery.
  • Post 3 (Nov 21 - 3 Imgs): Smart Tech - 7-inch TFT & SmartXonnect.
  • Post 4 (Nov 23 - 3 Imgs): Urban Efficiency - Heat-Free Daily Commuting.
  • Post 5 (Nov 25 - 3 Imgs): Price & Financing - PHP 99,800 SRP & Installments.
  • Post 6 (Nov 27 - 3 Imgs): Colorways - Starlight Blue vs Mercury Grey Glossy.
  • Post 7 (Nov 29 - 2 Imgs): Build Quality - IP67 Water Resistance.
  • Post 8 (Nov 18 - 3 Imgs): Presyo at Hulugan - Mas Mura ng P13K (TVS King).
  • Post 9 (Nov 20 - 3 Imgs): Ulan o Baha - Baha o Ulan, Tuloy ang Biyahe!
  • Post 10 (Nov 22 - 3 Imgs): Ginhawa at Karga - Maluwag na Upuan.
  • Post 11 (Nov 24 - 3 Imgs): Tibay ng Makina - 200cc Duralife Engine Strength.
  • Post 12 (Nov 26 - 3 Imgs): Aftersales at Piyesa - Mabilis na Serbisyo.

December 2026 Continuation Plan (iQube S Only)

December 2026 Continuation (iQube S)

PAID VIDEO ADS (2 Short-Form Reels - Dec 2)

  • Lead Gen Testimonial: Holiday Rider Survey highlighting shopping without gas expenses (115 km range). CTA: "Send us a message for special holiday installment deals!"
  • Follower Growth: Premium Holiday Experience featuring Starlight Blue & Mercury Grey Glossy finishes, 7-inch TFT, and SmartXonnect. CTA: "Send message for modern EV updates!"

ORGANIC STATIC CONTENT (20 Statics / 7 Carousels)

  • Post 1 (Dec 2): Holiday Tipid Savings (Zero Gas vs Gasoline).
  • Post 2 (Dec 6): The Ultimate Christmas Gift (iQube S positioning).
  • Post 3 (Dec 10): Smart Holiday Features (7-inch TFT & SmartXonnect).
  • Post 4 (Dec 14): Holiday Rush, Zero Emissions (115 km range).
  • Post 5 (Dec 18): IP67 Water Resistance & Durability.
  • Post 6 (Dec 22): Easy Financing Plans & Dealer Messaging.
  • Post 7 (Dec 26): Colorways Gallery (Starlight Blue vs Mercury Grey).

Complete Campaign Documents

Click the links below to view the full overview and complete production plan details:

April - October Performance Overview TVS Motor Company Paid Ads & Production Plan